Website Audit

I offer detailed website audits to improve your site’s performance, SEO, and technical setup. The goal is to identify any issues that could slow down growth and provide actionable solutions to increase your website’s ranking, user experience, and visibility.

I focus on key factors like how search engines view your pages, the speed of your site, and how easy it is for users to navigate. This includes identifying indexing problems, fixing broken links, improving mobile usability, and ensuring your site is secure. Using the latest tools, I find technical issues that might be holding your site back and recommend effective fixes.

After the audit, you’ll receive a clear report with a list of issues and practical solutions. I’ll help guide you through the steps to improve your site’s SEO, performance, and user experience, ensuring long-term growth and better search engine rankings.

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Comprehensive Website Audit to Boost SEO and Improve Performance

Key Elements of a Website Audit

1. Index Status & Crawlability

I’ll check if Google has indexed your pages to ensure they’re discoverable. Using tools like Google Search Console, I will review your site’s index status and identify any issues. Pages with 404 errors (Not Found Pages) are a red flag. If not redirected properly, they can harm your rankings.

2. Canonical Tags

Canonical tags help prevent duplicate content issues by signaling to search engines which version of a page should be prioritized. I will ensure your canonical tags are correctly set, especially for dynamic URLs from social media or external platforms.

3. Technical SEO Check

Using tools like Screaming Frog, I will crawl your site to identify technical SEO issues:

  • Title Tags: Each page should have a unique, keyword-rich title tag that matches the content.
  • Meta Descriptions: I’ll help optimize your meta descriptions to improve click-through rates on search engines.
  • H1 Tags: Ensure there’s only one H1 tag per page, optimized for relevance and search intent.

4. Duplicate Content

Duplicate content, whether internal or external, can harm SEO. I will use tools like Copyscape to identify both internal and external duplicate content and recommend ways to fix it.

5. Image Optimization

Large image sizes (above 100kb) can slow your site down, negatively impacting your SEO. I’ll suggest converting images to WebP format, which improves load speed without sacrificing quality.

6. On-Page SEO Review

I’ll assess several key on-page SEO elements to ensure each page is optimized:

  • Alt Tags: All images should have descriptive alt text for both accessibility and SEO purposes.
  • Breadcrumbs: These improve navigation and search visibility, making it easier for search engines to crawl your site.
  • Internal Linking: I will ensure your internal linking structure supports both user navigation and SEO.
  • Broken Links: I will identify and fix any broken links to improve the user experience.

7. Mobile Usability

With most users browsing on mobile devices, I will check if your site is fully mobile-responsive. This includes ensuring readable text, clickable links, and fast load speeds across all screen sizes.

8. Schema Markup

Schema markup helps search engines understand your site’s content better. I’ll check if your site utilizes structured data for elements like local business info, products, and breadcrumbs, which can enhance how your content appears in search results.

9. Website Security

A secure website is crucial for both SEO and user trust. I’ll verify that your SSL certificate is valid and ensure there are no security issues like malware that could damage your reputation or rankings.

10. User Experience (UX) Review

A seamless user experience is key for improving engagement. I’ll evaluate elements such as:

  • Visible Contact Information: Including a clickable phone number or email.
  • Custom 404 Page: A helpful, branded 404 page that enhances user navigation.
  • Clear Navigation Menu: Ensures visitors can easily find what they need.

11. Website Loading Speed

Slow websites hurt SEO. I will analyze your site’s loading speed on both desktop and mobile, using Google PageSpeed Insights to identify areas for improvement. This might include optimizing images, reducing code, or improving server response time.

Tools I Use for Website Audits

I rely on industry-leading tools to conduct comprehensive audits, including:

  • Screaming Frog: For detailed technical SEO analysis.
  • Google Search Console: To monitor indexing and site health.
  • Copyscape: To detect external duplicate content.
  • Siteliner: For identifying internal duplicate content.
  • Ahrefs/SEMrush: To evaluate your site’s backlinks and identify improvement areas.
  • PageSpeed Insights: For site speed testing and recommendations.

What You Get from the Audit

After completing the audit, I’ll provide you with:

  • A detailed report of the issues found.
  • Actionable recommendations for improving your site’s SEO, performance, and user experience.
  • A step-by-step plan to implement the suggested changes and keep your site growing over time.

Start Your Website Audit Today!

Ready to boost your site’s performance and improve your SEO rankings? Let’s get started with a website audit to identify and resolve any issues that could be slowing your growth.